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Cognata Appoints New VP of Sales

Cognata Appoints New VP of Sales

Cognata, which provides a testing and evaluation solution for self-driving vehicles, has appointed Yoram Berholtz as Vice President of Sales. In his new role, Yoram will be responsible for developing new business opportunities within the ADAS and autonomous vehicle ecosystem, extending the company's commercial leadership, and customer success.

Berholtz brings more than ten years of automotive business experience to Cognata, having most recently served as Director of Business Development for Argus, a Continental AG company and world leader in automotive cybersecurity.

Before this, Berholtz held several senior management positions, including Automotive Business Line Management, at Redbend/ HARMAN, a Samsung company providing over-the-air software update solutions.

He has also spent time at companies including Intel, Marvel, ECI and Motorola in various product and engineering positions.

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